New packaging for Achla

Strauss’s Achla salad brand has launched a rebranding campaign involving an investment estimated at seven million shekels, under the slogan, “Eat well, eat Achla”.
The move, based on a new concept for the brand’s packaging as the starting point for a new brand language, included an advertising campaign, a new logo and a new visual language at points of sale.
Achla is also persevering in its health revolution with the launch of a series of hummus and tahini products, which include tahini made from whole sesame seeds.