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The Program for Lone Immigrant Soldiers

Itanu (the Hebrew word for” with us”) is a support program for lone soldiers, under the auspices of the Ministry of Aliyah and Immigrant Absorption.
The program, which is run in collaboration with local youth movements, aims to provide young immigrants with a complete response to all their needs before and during their military service in the IDF.

 

Our work:
We formulated the program’s vision, created a clear and concise brand and communication strategy, chose a name that would reflect the brand’s unique character, and crafted a full-fledged visual identity followed by the definition of leading communication messages.