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Sabra

Branding the biggest hummus factory in the world

Sabra’s new production facility opened in Virginia in the summer of 2014 and is the world’s largest hummus factory. As part of branding the site we developed the “eclectic diversity” concept and its implementation in the design of the public spaces. We also designed a unique concept store which is a source of inspiration for Sabra’s guests and store buyers from all over the United States.