Israel’s leading and favorite confectionery company, merged with the Strauss Group several years ago.


Our work:
As strategic partners, we accompanied Elite in the makeover it underwent in recent years, which included product and systemic innovation in all areas of activity.


We also accompanied Elite as it embarked on a new communications path and adopted a fresh and unique brand language. Our work with the company also includes the support of visionary processes, development of internal organizational communications solutions, and ongoing marketing and strategic support of most of the company’s categories and brands.