Mania Group

MJ, Noizz & Fetish

Mania is a leading fashion retail group, growing rapidly in the extremely competitive Israeli fashion market – with strong local brands, global giants and online brands gaining market share.


Our work:
We partnered with Mania Group’s top management for the purpose of developing brand strategies and growth platforms for the company’s major brands – Fetish and Noizz.
The work process included formulation of a new strategic vision, development of the corporate identity and brand languages.