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Mega

Mega Retail is one of the two largest food retailers in Israel, with four supermarket chain brands and over 200 stores countrywide.
Mega Retail is a member of the Dor Alon group, which includes a broad range of leading brands: the “You” customer club, Dor Alon gas stations, Eden Teva Market, the AM:PM chain of “city markets”, YouPhone and many others.

 

Our work:
As part of Mega Retail’s overall preparations for the retail world of tomorrow, we helped company management sharpen and focus the Mega chain’s new strategy, formulate a comprehensive marketing and brand strategy, define brand architecture for the chain and the sub-brands beneath it, and also define the interrelationships between them and the rest of the group’s brands.

Later on in the process we formulated creative concepts for new and renewed brands and developed a relevant brand language for each of the retail formats (the sub-chains) that were defined in the strategic process.