Part of an international corporation, Rafa manufactures and distributes pharmaceutical products for the Israeli market. Rafa was founded in 1937 and today is among the top ten pharmaceutical companies operating in Israel, as well as one of the country’s top five local manufacturers.


Our Work

We began our work with Rafa by formulating a new brand strategy for the company, and then moved on to create a brand language that would enable improved communication. In addition, we developed creative marketing concepts for use with various products from the company’s portfolio.