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Roche

Roche is one of the world’s five largest pharmaceutical companies.

 

Our work:
We assist the penetration and launch of new pharmaceuticals in the fields of Oncology, Nephrology and Rheumatology in the Israeli market.

 
The work process included defining strategic messages for each drug, developing creative concepts, creating supporting communication elements, and branding the launch event for decision-makers in the medical community and senior physicians in these fields.