Rushdi food ind.

Israel’s largest manufacturer of raw tahini and halva, marketing its products under the Baracke and Hillal brands.


Our work:
In the past few years we have accompanied Rushdi Food Industries in developing the tahini category and in achieving growth rates that are among the highest in the Israeli food market. Our work with the company included building the Baracke brand, developing marketing, brand and communications strategy for the brand, and launching it in the Israeli market. Today, we support the firm by providing a complete range of integrated marketing services, accompanying product development processes, planning communications campaigns, and more.