Salt of the Earth

Israel’s major salt producer, Salt of the Earth, has been producing sustainable, supreme quality sea salt solutions for the global food industry since 1922.
Salt of the Earth’s customers span more than 30 countries across 5 continents.


Our work:

We created a strategic concept to launch the company’s revolutionary umami based flavor enhancement / sodium-lowering solution in both industrial and retail global markets.
In addition, we developed creative concepts and concrete communication tools for day-to-day marketing activities to introduce and launch the new products among customers and potential partners.


Salt shakers and grinders:
We developed a new packaging concept to strengthen the differentiation and unique added value of Salt of the Earth’s premium products – salt shakers and grinders, as a means for upgrading the company’s product mix in the Israeli consumer market.