Geneo – Visual Language

The global medical aesthetics market is highly competitive, saturated with strong international players and incessantly innovation intense. A company seeking to penetrate a market such as this must contend with two major challenges:  one, a high entry standard, and two – it must deliver a differentiated, intriguing and credible story.

To this reality, Pollogen brings geneO, a new product which embodies not only a promise, but also a new technology story, the story of oxygen bubbles.

The oxygen bubbles were chosen to be the product’s leading theme. Aesthetic professionals as well as patients can easily relate to this catchy and memorable theme and to the tangible benefit of oxygen bubbles. In addition to the strategic-branding concept, we developed a visual language, product packaging and interface design, defined launch strategy for new markets, and developed ongoing marcom solutions.