General Assembly 2013

As part of our ongoing strategic & creative consulting to the global agrochemical consortium Makhteshim Agan, we created the branding & communication platform for the company’s annual general assembly, which is the most important event of the year for company executives.
Branding of the 2013 GA included the development of a unique, powerful design language, which facilitated the communication of the brand’s values and key messages to participants and created a strong and enjoyable participation experience.