Strauss Joy

We developed (with great enjoyment) a new brand platform for Strauss Dairies that merges the “Ma’adan Hagolan”, “Ta’anug” and “Ma’adan Strauss” veteran brands, as well as new indulgence product series, under a single powerful brand – “Joy”.


The combined strategic and
creative work process included formulating the portfolio (innovative and exciting range of dessert series for children and adults) and developing the brand concept and brand name, marketing description and brand story.