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Roche

Micera

Mircera is an innovative drug for the treatment of cancer patients and patients suffering from chronic kidney disease. The drug stabilizes the patients’ condition with the aim of preserving their quality of life in the long term.

 

For the communication of the launch of Mircera among medical specialists and decision makers we developed a communication concept that focuses on the drug’s major significant advantage – its ability to stabilize the patients’ condition.