New campaign for YAZ, Bayer Israel’s “Whole Month Pill”

Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer Israel is the Israeli representative of the global pharmaceutical giant, Bayer Health Care, a subsidiary of the international enterprise, Bayer AG.


Our work:

The campaign, with its teaser slogan, “Does your period wipe out part of your month?” was featured on the radio and in a variety of supplementary BTL channels.
The positioning concept developed for YAZ emphasizes its relative advantage in a sharp and powerful way – the only birth control pill that treats PMS – while abiding by regulatory limitations.