OnTrack branding

OnTrack is an innovative system that includes advanced medical diagnostics, the creation of a personalized treatment program and individual accompaniment by a team of multidisciplinary experts. The system allows for a measurable and consistent improvement in the trainees’ quality of life and helps them to achieve the desired results with maximum efficacy and in the shortest time possible.


Our work:
The project involved helping the company’s team in characterizing and accompanying qualitative and quantitative consumer research, formulation of the foundation for the competitive differentiation of the company’s brand, the key consumer value proposition and marketing concept.


On the basis of the marketing-strategic direction we created a brand platform and a creative concept that included a name, logo, slogan and a powerful brand language that maintains a balance between the brand’s medical and sports content worlds.