The Program for New Immigrant Students

Ofek, the Hebrew word for “horizon”, is an initiative aimed at helping new immigrant students with outstanding academic accomplishments to improve their chances of finding a career in their professional field of expertise. The initiative helps the students by providing tools and personal guidance by mentors, who are specifically picked for each student according to profession, and is run by the Israel Student Authority, a unit within Israel’s Ministry of Aliyah and Immigrant Absorption.


Our work:
We developed a brand and communications strategy, an all-round brand identity including a name and logo that reflect the uniqueness of the brand, and a clear and appealing brand language.