The Color of the Year 2014

31.12.2013

In line with their annual practice, with the approach of the new year Pantone recently announced the Color of the Year for 2014. The choice is Radiant Orchid 18-3224. According to the company, “Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple-one more »

Advertising is dead?

12.08.2012

Last Independence Day‪, an article in Calcalist compared contemporary Israeli advertising to adverts from the sixties and seventies‪. It reminded me of my own feelings towards the advertising world‪, a world I spent many years‪ in: I love advertising; I dislike its practices and procedures. The article compared contemporary ads for three well known brands more »

The Roadsides Brand Index

29.03.2012

In order to learn about the current status of different brands, we would normally turn to official sources such as Brand Index (Future Brand) / Best Global Brands (Inter Brand) / Globes Israel Brand Index. Sometimes,  however, we can gain an insight into the subject by simply looking at the garbage on the roadside. Last more »